Deliver your message Right on target
Planting Pal is a new web-app that makes planting with amendments a breeze. Expert local recommendations on what to buy, how much to use and more!
Right Place
Your sponsored products are exclusively shown at garden centers who stock & recommend your product
Right Time
Your sponsored products are exclusively shown at garden centers who stock & recommend your product
Right Audience
Sponsored products are exclusively shown to garden center customers searching for products like yours
How To Boost Add-On Sales
You've given your staff hoses and pruners. Its time they have a tool that helps them sell.
82%
Smartphone users consult their phones on purchases they are about to make in-store
57%
Consumers say that ‘lack of information about product’ is their primary reason for abandoning a purchase
33%
Customers purchase a different brand than the one they intended because of information provided in the moment they needed it
Watch How It Works
Get a real-life look at how to setup your store profile, your recommended products and your planting guide.
Show Up. Stand Out.
Customers are shown a curated Shopping List for in-ground plantings, pot plantings and raised bed plantings. The Shopping Lists are customized to the number of plants they are buying and the garden center’s own planting recommendations. When your products make the Shopping List, make sure they stand out!
Improve Sell Through
Let Planting Pal be your in-store advocate to increase sell through in the stores that carry your products
Influence Purchase Decision
Give customers the info they need to make an informed buying decision - right when they are making it.
Stand Out
Put a spotlight on your product to make it jump off the page and into your customer’s basket
Get Growing.
Extend customer experience with your brand at home when they’re using your product. Reassure their purchase decision and link up to your website or product pages to answer any questions that pop up when using your product. That kind of relationship building is worth its weight in gold.
Extend Brand Experience
When customers take your products home, make sure your messaging isn’t left behind.
Purchase Reassurance
Reinforce confidence in your brand, products and your customer’s decision to buy them
Link Up
Link up to your website, product pages, how-to videos, social media - the possibilities are endless
Open a Planting Pal Sponsor account
Get help setting up a new account by speaking with a Planting Pal Sponsors specialist. Our team is here to guide you every step of the way.
Why should I advertise using Planting Pal?
Right place. Right time. Right audience. Planting Pal delivers your message right on target. Using an ultra-targeted advertising platform like Planting Pal allows you to see a higher ROI on your ad spend.
While many advertising channels focuses on general brand awareness or product education, Planting Pal ads works by presenting your customer with a trusted expert recommendation for your product during the purchase decision.
Can I start with a small test area to see if it works for me?
No. Currently Planting Pal is not available in only regional test areas. However, your message will be ultra-targeted – only being displayed to customers that are shopping at a store that stocks & recommends your product and are in the middle of a purchasing decision. Though geographic filters are not currently available, there are no long-term contracts. One calendar month is the minimum campaign duration.
How much does it cost?
You are only billed for results. The only charges you will have are for actual usage by your targeted customer. Contact the Planting Pal Sales Team today to find out how economical Planting Pal will be for your company.
Will I have to specify days and times for my ad campaign?
No. Many other marketing platforms depend on you to select the best days/times to run your campaign. Planting Pal’s Smart Ad technology only displays your message to customers that are shopping at a store that stocks & recommends your product and are in the middle of a purchasing decision.
Will I have to specify demographics for my target consumer?
No. Many other marketing platforms depend on you to select “average” target customer demographics for your campaign. Planting Pal realizes that even people outside your target demographic buy your product too! Our Smart Ad technology only displays your message to customers that are shopping at a store that stocks & recommends your product and are in the middle of a purchasing decision.